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Selecting Business Targets in a Competitive Environment

Author

Listed:
  • R. Bruce Gerding

    (TRW Defense and Space Systems Group, Building E2, Room 8043, One Space Park, Redondo Beach, California 90278)

  • David D. Morrison

    (TRW Defense and Space Systems Group, Building E2, Room 8043, One Space Park, Redondo Beach, California 90278)

Abstract

To improve the planning process in TRW's Defense and Space Systems Group, a target selection model was developed which selects the optimal group of business targets to be pursued in a specific planning period given a measure of target value and a set of resource constraints. The model can be used by operating management to evaluate, in a relative sense, the potential of a number of targets. It is based upon a good deal of common sense and is therefore very simple. By tracing through the computations, one can easily understand why certain favorite targets are not selected.

Suggested Citation

  • R. Bruce Gerding & David D. Morrison, 1980. "Selecting Business Targets in a Competitive Environment," Interfaces, INFORMS, vol. 10(4), pages 34-41, August.
    • Handle: RePEc:inm:orinte:v:10:y:1980:i:4:p:34-41
    DOI: 10.1287/inte.10.4.34
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