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Item Positioning for Profits: Menu Boards at Bonanza International

Author

Listed:
  • Marion Gross Sobol

    (Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275)

  • Thomas E. Barry

    (Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275)

Abstract

Studies of newspaper and magazine advertising seem to show some relation between mechanical factors and attention when displaying a restaurant menu board. We posed the following question: “Does the mechanical factor of entree location on the board in a food establishment impact the ultimate purchase decision?” This article describes the design, findings, and implications of an experiment conducted to answer this question.

Suggested Citation

  • Marion Gross Sobol & Thomas E. Barry, 1980. "Item Positioning for Profits: Menu Boards at Bonanza International," Interfaces, INFORMS, vol. 10(1), pages 55-60, February.
    • Handle: RePEc:inm:orinte:v:10:y:1980:i:1:p:55-60
    DOI: 10.1287/inte.10.1.55
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    Keywords

    industries/food: marketing; buyer behavior;

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