Global Trends of Digitization in the Face of Creativity and Innovation

With the advent of the New Millennium, the digitalization process emerged as a phenomenon that progressively impacted, to a greater or lesser extent, all the developed countries. In this context, key elements such as Creativity and Innovation prompted the implementation of multiple theoretical-conceptual frameworks that led to the diversification of digitalization as such, in terms of its objectives and scope. To explain the trinomial relationship digitalization-creativity-innovation, this work has carried out an exhaustive bibliometric analysis based on Ardia & Cuccurullo's procedure since it can perform a study of the field based on the essential dimensions of digitalization: the social, the conceptual and the intellectual structures.Following these guidelines, our work has established its analysis period of 22 years (1999-2021), by conducting an exhaustive bibliometric analysis of the keywords "digitalization", "creativity" and "innovation", of all the works indexed in the SCOPUS database throughout the previously indicated time period. Among many other aspects, we have highlighted the number of citations, their intertemporal evolution, those authors and publications with the greatest impact, the most common keywords, and the leading countries in the study of the digitalization underlying creativity and innovation.Finally, our study, based on a conceptual map, has allowed us to carry out a complete classification of the main trends in this research according to four categories of themes: niche themes, emerging themes, basic themes, and motor themes. The latter indicate which new lines of research should be undertaken and, in this particular case, these should be based on the "acquired knowledge", the homogenization of shared data, and the emergence of studies that emphasize the qualitative and quantitative aspects of research.