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User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design

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  • Vivek Sharma
  • Neelam Rup Prakash
  • Parveen Kalra

Abstract

Success in a certain market segment does not only require knowledge about the competitors and their products' performance, but also about the impressions the products make on the customer. With the aim of explaining, the emotional process and to design products so that they can cause certain emotions in customers, a field of research called Emotional Design has been created. The emotional design studies the complex emotional relationships which connect objects to individuals; these feelings can be of unconscious kind, since we often have difficulties rationalizing our feelings. To understand the emotional design various methods were developed over the years. One of the techniques is Kansei Engineering. In this paper we have explain concept kansei Engineering and how its methodology can be apply to links consumers emotions to laptop.

Suggested Citation

  • Vivek Sharma & Neelam Rup Prakash & Parveen Kalra, 2016. "User Sensory Oriented Product Form Design Using KANSEI Engineering and Its Methodology for Laptop Design," International Journal of Scientific Research in Science, Engineering and Technology, International Journal of Scientific Research in Science, Engineering and Technology, vol. 2(1), pages 161-164, February.
    • Handle: RePEc:ijs:ijsrse:v2:y2016:i1:id:hijsrset162147
    Note: Article URL: https://ijsrset.com/IJSRSET162147
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