Cyber-Entrepreneurship: Exploratory Study of Pure-dot-coms in Lahore, Pakistan

World over, there is a rapid increase in the popularity and adaptation of information and communication technology (ICT)due to economies it yields in terms of cost reduction. This has paved way for a unique kind of organizations in e-commerce and e-business domain which commercialize their services exclusively in cyberspace without being a logical extension of any physical world’s business. These organizations are termed as ‘pure-dot-coms’ and have limited studies about their success factors. To our knowledge, this shall be the pioneering study on cyberentrepreneurship in Pakistan. Purpose: Its initial objectives are to describe the main sociodemographic characteristics of cyber-entrepreneurs, motivations of cyber-entrepreneurs to create own pure dot coms and to explore how the cyber-entrepreneurs visualize success. However, the main objective of the study is to explore the effect of cyber-entrepreneurs’ characteristics on the success of pure-dot-coms with respect to Pakistan. We intend to consider gender, positive or negative inducements, previous experience of firm’s creation, incubator organization and planning capacity of the cyber-entrepreneur as main cyber-entrepreneur characteristics. Methodology: For this purpose, cyber-entrepreneurs owning and managing pure-dot-coms shall be taken into consideration from the city of Lahore. Descriptive and inferential estimation techniques are used to analyze the data to empirically assess the impact of characteristics of cyber-entrepreneurs on success of pure-dot-coms. Findings: Findings of the paper are likely to lay founding stone for literature and future guidance on cyber-entrepreneurship in Pakistan. Recommendations: The study provides new insights for policy makers.