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IMC practices in Turkish pension funds market

Author

Listed:
  • Anıl Kemal KAYA

    (DOĞU AKDENİZ UNİVERSİTESİ)

  • Arıl CANSEL

    (ULUSLARARASI KIBRIS UNİVERSİTESİ)

Abstract

This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development of marketing communications in Turkey. As the theoretical basis for a research study strategic communications and newly developing pension firms were studied. A questionnaire was developed to elicit responses on Integrated Marketing communication perception and practices in marketing communication field. The quantitative analysis findings of our research will contribute to the efforts for finding a common ground and definition for the concept of Integrated Marketing Communication. The study also reports the latest developments in marketing communications in Turkey.

Suggested Citation

  • Anıl Kemal KAYA & Arıl CANSEL, 2011. "IMC practices in Turkish pension funds market," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 26(300), pages 45-66.
  • Handle: RePEc:iif:iifjrn:v:26:y:2011:i:300:p:45-66
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    More about this item

    Keywords

    Communication; IMC; Marketing; Pension firms; Turkey;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • F10 - International Economics - - Trade - - - General
    • J26 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Retirement; Retirement Policies

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