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IMC practices in Turkish pension funds market

  • Anıl Kemal KAYA

    (DOĞU AKDENİZ UNİVERSİTESİ)

  • Arıl CANSEL

    (ULUSLARARASI KIBRIS UNİVERSİTESİ)

Registered author(s):

    This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development of marketing communications in Turkey. As the theoretical basis for a research study strategic communications and newly developing pension firms were studied. A questionnaire was developed to elicit responses on Integrated Marketing communication perception and practices in marketing communication field. The quantitative analysis findings of our research will contribute to the efforts for finding a common ground and definition for the concept of Integrated Marketing Communication. The study also reports the latest developments in marketing communications in Turkey.

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    Article provided by Bilgesel Yayincilik in its journal İktisat İşletme ve Finans.

    Volume (Year): 26 (2011)
    Issue (Month): 300 ()
    Pages: 45-66

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    Handle: RePEc:iif:iifjrn:v:26:y:2011:i:300:p:45-66
    Contact details of provider: Web page: http://iif.com.tr
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