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Türkiye’de Çamaşır Makinesi Piyasası

Author

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  • Pelin NASRADDİNLER

Abstract

Bu çalışmanın amacı Türkiye’de çamaşır makinesi piyasasının incelenmesi ve fiyatlama davranışının saptanmasıdır. Bu amaçla, bir çamaşır makinesi fiyat modeli ekonometrik yöntemler ile tahmin edilmiştir. Tahmin sonuçlarına göre çamaşır makinesinin özellikleri (yıkama kapasitesi, devir hızı ve su tüketim düzeyi) çamaşır makinelerinin fiyatlarını arttırıcı yönde etkide bulunmaktadır. Üretici firmalar arasında da önemli fiyat farklılıkları tespit edilmiştir. İncelenen makineler arasında Bosch en yüksek fiyata sahipken, en önemli yerel üreticiler Beko ve Arçalik’in fiyatları da diğer üreticilere göre oldukça yüksek bulunmuştur. Ariston firmasının diğer üreticilere göre oldukça düşük fiyattan ürünlerini sattığı tespit edilmiştir.

Suggested Citation

  • Pelin NASRADDİNLER, 2007. "Türkiye’de Çamaşır Makinesi Piyasası," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(256), pages 116-120.
  • Handle: RePEc:iif:iifjrn:v:22:y:2007:i:256:p:116-120
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    More about this item

    Keywords

    çamaşır makinesi piyasası; fiyatlandırma davranışı; ürün farklılaştırması;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables

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