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Türkiye’de Çamaşır Makinesi Piyasası

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    Bu çalışmanın amacı Türkiye’de çamaşır makinesi piyasasının incelenmesi ve fiyatlama davranışının saptanmasıdır. Bu amaçla, bir çamaşır makinesi fiyat modeli ekonometrik yöntemler ile tahmin edilmiştir. Tahmin sonuçlarına göre çamaşır makinesinin özellikleri (yıkama kapasitesi, devir hızı ve su tüketim düzeyi) çamaşır makinelerinin fiyatlarını arttırıcı yönde etkide bulunmaktadır. Üretici firmalar arasında da önemli fiyat farklılıkları tespit edilmiştir. İncelenen makineler arasında Bosch en yüksek fiyata sahipken, en önemli yerel üreticiler Beko ve Arçalik’in fiyatları da diğer üreticilere göre oldukça yüksek bulunmuştur. Ariston firmasının diğer üreticilere göre oldukça düşük fiyattan ürünlerini sattığı tespit edilmiştir.

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    Article provided by Bilgesel Yayincilik in its journal İktisat İşletme ve Finans.

    Volume (Year): 22 (2007)
    Issue (Month): 256 ()
    Pages: 116-120

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    Handle: RePEc:iif:iifjrn:v:22:y:2007:i:256:p:116-120
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