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Türkiye’de Cep Telefonu Pazarı

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  • Bağcan BABAYİĞİT
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    Cep telefonu pazarı Türkiye’de en hızlı büyüyen piyasalardan biridir. Dünyanın en büyük üreticisi olan Nokia Türkiye pazarında da en büyük pazar payına sahiptir. Cep telefonu fiyatlarına üzerine yaptığımız ekonometrik tahminler, Nokia’nın en büyük pazar payına sahip olmasına karşın en yüksek fiyatı uygulamadığını göstermektedir. Aksine, Nokia, Siemens, BenQ Siemens, Motorola ve Toshiba ile birlikte Türkiye’de en düşük fiyata cep telefonu satan üreticiler arasındadır. Cep telefonları aynı özelliklere sahipken, ürünlerini en yüksek fiyattan satan üreticiler LG, Panasonic, Samsung ve Sony Ericsson olarak bulunmuştur.

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    Article provided by Bilgesel Yayincilik in its journal İktisat İşletme ve Finans.

    Volume (Year): 22 (2007)
    Issue (Month): 256 ()
    Pages: 110-115

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    Handle: RePEc:iif:iifjrn:v:22:y:2007:i:256:p:110-115
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