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Determinants of Repurchase Intention in C2C E-Commerce: Customers' Perspectives of Merchants and Platform Providers

Author

Listed:
  • Muhammad Rifki Shihab

    (Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia)

  • Dimas Maulana

    (Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia)

  • Achmad Nizar Hidayanto

    (Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia)

Abstract

In order to create a thriving c2c e-commerce environment, it is imperative for c2c e-commerce companies as well as merchants within to fully understand the factors that persuade existing customers to make repeat purchases. This article distinguishes itself by differentiating the roles of platform providers and those of merchants in identifying the determinants that affect repurchase intention in c2c e-commerce. Data in this article was collected from the users of a respected c2c e-commerce company in Indonesia. A total of 347 sample was analyzed using Partial Least Square (PLS), a variance based Structural Equation Modeling (SEM) aided by SmartPLS 2.0 software. The results of this article showed that satisfaction with merchants and trust in platform providers were factors that directly affected repurchase intention. Meanwhile, perceived quality of merchants, perceived quality of platform providers, perceived value, and trust in merchants were factors that affected repurchase intention indirectly.

Suggested Citation

  • Muhammad Rifki Shihab & Dimas Maulana & Achmad Nizar Hidayanto, 2018. "Determinants of Repurchase Intention in C2C E-Commerce: Customers' Perspectives of Merchants and Platform Providers," Information Resources Management Journal (IRMJ), IGI Global, vol. 31(3), pages 54-76, July.
    • Handle: RePEc:igg:rmj000:v:31:y:2018:i:3:p:54-76
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    Cited by:

    1. Andrianto Prasetya Nugroho & Sri Rahayu Hijrah Hati, 2020. "Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 79-96.

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