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A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases

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  • Weijun Zheng

    (University of Wisconsin Parkside, Kenosha, WI, USA)

  • Leigh Jin

    (San Francisco State University, San Francisco, CA, USA)

Abstract

The objective of this paper is to understand the importance of mobile reputation systems in mobile users' app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users' purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decision-making process and ultimately purchase satisfaction.

Suggested Citation

  • Weijun Zheng & Leigh Jin, 2016. "A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases," Information Resources Management Journal (IRMJ), IGI Global, vol. 29(2), pages 37-58, April.
    • Handle: RePEc:igg:rmj000:v:29:y:2016:i:2:p:37-58
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