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Exploring the Influence of Affiliation Motivation in the Effectiveness of Web-Based Courses

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  • Maurício Gregianin Testa

    (Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil)

  • Edimara Mezzomo Luciano

    (Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil)

Abstract

Students are considered the central element of any learning process. This article examines one specific characteristic of students in Web-based courses: their affiliation motivation. The objective is to explore the influence of affiliation motivation on students in the effectiveness of Web-based courses. The authors conducted a case study of a Brazilian Web-based course. Six different data collection strategies were used: open and semi-structured interviews, direct observations, record and document analyses, and a structured survey. The results show the significant influence of three main constructs related to affiliation motivation (attention, positive stimulation, and emotional support) in four dimensions related to students: (1) their satisfaction, (2) their perceptions of course results and quality, (3) their perceptions of the effectiveness of Web-based courses compared with that of on-site courses, and (4) their perceptions regarding the advantages and disadvantages of Web-based courses.

Suggested Citation

  • Maurício Gregianin Testa & Edimara Mezzomo Luciano, 2011. "Exploring the Influence of Affiliation Motivation in the Effectiveness of Web-Based Courses," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global, vol. 6(4), pages 19-38, October.
    • Handle: RePEc:igg:jwltt0:v:6:y:2011:i:4:p:19-38
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