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Managing Distance Education for Success

Author

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  • Wm. Benjamin Martz Jr.

    (Northern Kentucky University, USA)

  • Morgan Shepherd

    (University of Colorado at Colorado Springs, USA)

Abstract

By 2006, the distance education industry is predicted to be well beyond $33.6 billion (Merit Education, 2003). As with most markets, one of the keys to taking advantage of this growing market is customer satisfaction. Therefore, the greater the student satisfaction in a distance pro-gram, the more likely that program will be successful. This article identifies five key components of satisfaction for distance education programs. First, a viable list of potential indicators for student satisfaction is developed from the previous research that compares traditional education environments to distance education environments. A questionnaire was developed using these variables and administered to 341 distance students. The results revealed five constructs for student satisfaction in a distance education program (Martz & Reddy, 2005). Using these factors as guidance, this paper extends those findings to provide some operational and administrative implications.

Suggested Citation

  • Wm. Benjamin Martz Jr. & Morgan Shepherd, 2007. "Managing Distance Education for Success," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global, vol. 2(2), pages 50-58, April.
    • Handle: RePEc:igg:jwltt0:v:2:y:2007:i:2:p:50-58
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