IDEAS home Printed from https://ideas.repec.org/a/igg/jwltt0/v20y2025i1p1-16.html
   My bibliography  Save this article

Virtual Reality in Cultural Tourism: Optimizing Learning and Interactive Experiences

Author

Listed:
  • Yanan Chang

    (Jinzhong University, China)

  • Yujun Ni

    (Philippine Christian University, Philippines)

  • Xuwei Zhang

    (JinHua QiWuLun Information Technology Co., Ltd., China)

Abstract

This study explored virtual reality (VR) technology to enhance cultural learning in heritage tourism, aligning with a focus on learning systems. Traditional models lack interactivity, but VR digitizes artifacts and historical scenarios. Through surveys (1,200 participants) and data analysis, VR improved student knowledge retention by 45% (F=8.3, p<0.01) and increased visits by 42–75%. While boosting stay time (39%) and consumption (41%), challenges include content stagnation (23% revisit decline) and hardware discomfort (55% dissatisfaction). Proposed solutions are ergonomic headsets (33–50% weight reduction), dynamic content updates, and in-scene augmented-reality commerce (27% online revenue growth in pilots). These innovations position VR as a non-formal learning tool for heritage preservation and digital education.

Suggested Citation

  • Yanan Chang & Yujun Ni & Xuwei Zhang, 2025. "Virtual Reality in Cultural Tourism: Optimizing Learning and Interactive Experiences," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global Scientific Publishing, vol. 20(1), pages 1-16, January.
    • Handle: RePEc:igg:jwltt0:v:20:y:2025:i:1:p:1-16
    as

    Download full text from publisher

    File URL: https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJWLTT.387387
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jwltt0:v:20:y:2025:i:1:p:1-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.