Human–Technology Interaction in Smart Hospitality Services: How Smart Service Adoption Shapes User Experience and Enterprise Innovation

This study explores how smart service innovation reshapes human–technology interaction in technology-enabled hospitality environments. As hotels adopt smart services, understanding how users perceive and interact with these technologies becomes essential. Using smart hospitality as the context, this research examines how service innovation influences user perceptions and behavioural continuity through technology acceptance mechanisms. A survey conducted in 2025 produced 410 valid responses, analysed with confirmatory factor analysis and structural equation modelling. Results show that service innovation enhances perceived usefulness and perceived ease of use, which shape user attitudes and continued engagement. The findings emphasize that interaction quality and user perception—rather than technology alone—determine smart service success. The study contributes to technology and human interaction research by explaining how smart service design influences user cognition, acceptance, and sustained use in digital service environments.