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Investigating Educators' Intention to Adopt M-Learning: A Comparative Study Between Arab Business Schools

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  • Anissa Negra

    (ISG Sousse, Tunisia)

  • Wafa M'sallem

    (IHEC Sousse, Tunisia)

  • Mohamed Nabil Mzoughi

    (College of Business, Dar Al-Uloom University, Saudi Arabia)

Abstract

The technological spread has brought business schools in Arab countries into the m-learning age. Teachers represent one of the most important pillars of the ubiquitous learning implementation. This research aims to examine educators' intention of m-learning adoption based on the TAM, dispositional resistance to change (RTC), and perceived playfulness. One hundred seventy-nine educators from business schools in Tunisia and Saudi Arabia answered the survey. Results revealed that playfulness is the most predictor of the educators' intention adoption of m-learning in both cultures. Cluster analysis has revealed three different profiles of educators in business schools: opposing, averse, and pioneers.

Suggested Citation

  • Anissa Negra & Wafa M'sallem & Mohamed Nabil Mzoughi, 2021. "Investigating Educators' Intention to Adopt M-Learning: A Comparative Study Between Arab Business Schools," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 17(3), pages 69-83, July.
    • Handle: RePEc:igg:jthi00:v:17:y:2021:i:3:p:69-83
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