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Social Responses to Conversational TV VUI: Apology and Voice

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  • Eun Kyung Park

    (Sungkyunkwan University, Seoul, Korea)

  • Kwan Min Lee

    (University of Southern California, Los Angeles, CA, USA)

  • Dong Hee Shin

    (Sungkyunkwan University, Seoul, Korea)

Abstract

The study investigated whether apologetic synthetic gendered voices affect users' perception of an error-prone VUI. In a TV viewing task, participants interacted with the conversational TV, and executed eight menus in a 2 (apologetic error message: yes vs. no) by 2 (voice gender) by 2 (subject gender) gender balanced, between participants experiment. When participants encountered errors, the TV provided verbal error messages, with or without an apology. The results revealed significant two-way interaction effects of apology (yes) and voice gender (male) on perception of the TV, and the voice. Irrespective of gender, participants responded to a male voice more, when it offered apologies for errors. It is interpreted that the context in which genuineness of apology was regarded as important made participants perceive a male voice as being more trustworthy than a female voice. The participants seem to have applied gender stereotypical perceptions to gendered VUI, as they do to other humans.

Suggested Citation

  • Eun Kyung Park & Kwan Min Lee & Dong Hee Shin, 2015. "Social Responses to Conversational TV VUI: Apology and Voice," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 11(1), pages 17-32, January.
    • Handle: RePEc:igg:jthi00:v:11:y:2015:i:1:p:17-32
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