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An Investigation of Logistical Service in Franchising System: A Case Study in the French Context

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  • Thierry Allègre

    (CRET-LOG, Aix-Marseille University, Marseille, France)

  • François Fulconis

    (CRET-LOG, Avignon University, Avignon, France)

  • Gilles Paché

    (CRET-LOG, Aix-Marseille University, Marseille, France)

Abstract

In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies.

Suggested Citation

  • Thierry Allègre & François Fulconis & Gilles Paché, 2014. "An Investigation of Logistical Service in Franchising System: A Case Study in the French Context," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 5(3), pages 34-53, July.
    • Handle: RePEc:igg:jssmet:v:5:y:2014:i:3:p:34-53
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