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The Capability Maturity Model Integrated as a Market Engineering Maturity Model

Author

Listed:
  • Daniel Adrian Doss

    (Jackson State University, USA)

  • Russ Henley

    (University of West Alabama, USA)

  • David Hughes McElreath

    (University of Mississippi, USA)

  • Steve L. Mallory

    (University of Mississippi, USA)

  • Balakrishna Gokaraju

    (North Carolina A&T State University, USA)

  • Raymond Tesiero

    (North Carolina A&T State University, USA)

  • Qiuqi Hong

    (Guangdong University of Finance, China)

  • Linda N. Taylor

    (Jackson State University, USA)

Abstract

This article examined a variant of the capability maturity model integrated (CMMi) through the lens of market engineering process improvement. The population and sample represented a national array of U.S. marketing organizations. Using ANOVA, a 0.05 significance level, and a stratification of urban marketing organizations versus rural marketing organizations, the study showed three statistically significant differences representing the second (p = 0.00; M = 2.90), fourth (p = 0.01; M = 3.22), and sixth hypotheses (p = 0.04; M = 3.15). The second hypothesis corresponded to the first maturity level (ad hoc, random processes), the fourth hypothesis corresponded to the third maturity level (characterized and expressed processes), and the sixth hypothesis corresponded to the fifth maturity level (optimized processes).

Suggested Citation

  • Daniel Adrian Doss & Russ Henley & David Hughes McElreath & Steve L. Mallory & Balakrishna Gokaraju & Raymond Tesiero & Qiuqi Hong & Linda N. Taylor, 2021. "The Capability Maturity Model Integrated as a Market Engineering Maturity Model," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 12(3), pages 175-196, May.
    • Handle: RePEc:igg:jssmet:v:12:y:2021:i:3:p:175-196
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