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A Template for Design Personas: Analysis of 47 Persona Descriptions from Danish Industries and Organizations

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  • Lene Nielsen

    (IT University of Copenhagen, Copenhagen, Denmark)

  • Kira Storgaard Hansen

    (IT University of Copenhagen, Copenhagen, Denmark)

  • Jan Stage

    (Aalborg University, Aalborg, Denmark)

  • Jane Billestrup

    (Aalborg University, Aalborg, Denmark)

Abstract

The persona method is gaining widespread use and support. Many researchers have reported from single cases and from novel domains on how they have used the method. However, the way companies and design groups describe personas has not been the focus of attention. This paper analyses 47 descriptions from 13 companies and compares these to an analysis of recommendations from 11 templates from literature. Furthermore, 28 interviews with Danish practitioners with experience in using personas are analyzed for content on persona descriptions. The study finds that a Danish persona style has developed that is different from the recommendations in the lack of marketing and business related information and the absence of goals as differentiator for personas. Furthermore, the inspiration and knowledge on personas originates from co-workers and seminars and not much from literature. This indicates that the community of practice influences the persona style.

Suggested Citation

  • Lene Nielsen & Kira Storgaard Hansen & Jan Stage & Jane Billestrup, 2015. "A Template for Design Personas: Analysis of 47 Persona Descriptions from Danish Industries and Organizations," International Journal of Sociotechnology and Knowledge Development (IJSKD), IGI Global, vol. 7(1), pages 45-61, January.
    • Handle: RePEc:igg:jskd00:v:7:y:2015:i:1:p:45-61
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