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An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication

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  • Rose Hung

    (Department of Communications Management, Shih Hsin University, Taipei, Taiwan)

  • Pi-Fang Hsu

    (Department of Communications Management, Shih Hsin University, Taipei, Taiwan)

  • Chia-Wen Tsai

    (Department of Information Management, Ming Chuan University, Taipei, Taiwan)

Abstract

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.

Suggested Citation

  • Rose Hung & Pi-Fang Hsu & Chia-Wen Tsai, 2015. "An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication," International Journal of Strategic Information Technology and Applications (IJSITA), IGI Global, vol. 6(1), pages 1-14, January.
    • Handle: RePEc:igg:jsita0:v:6:y:2015:i:1:p:1-14
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