IDEAS home Printed from https://ideas.repec.org/a/igg/jsita0/v2y2011i2p12-22.html
   My bibliography  Save this article

Capability Development of Customers: A Globally Viable Business Strategy for the Coming Age

Author

Listed:
  • Vinay Sharma

    (Indian Institute of Technology, India)

  • Pankaj Madan

    (Gurukul Kangri University, India)

  • Piyush Seth

    (Sahara Arts and Management Academy, India)

Abstract

This paper identifies the application of capability concept (Sen, 2000) as a globally viable business strategy for the coming age which can be used to expand markets into to all levels of the social stratum. ‘Capability’ development is proposed as a way to propel business and expand markets to all levels of the social stratum. The article describes how Information and Communication Technology will create the buying power at the bottom of the pyramid and convert this stratum into a market as well as achieve social development. The paper examines these recommendations through an exploration of their application to the business strategies of two microfinance firms in India.

Suggested Citation

  • Vinay Sharma & Pankaj Madan & Piyush Seth, 2011. "Capability Development of Customers: A Globally Viable Business Strategy for the Coming Age," International Journal of Strategic Information Technology and Applications (IJSITA), IGI Global, vol. 2(2), pages 12-22, April.
    • Handle: RePEc:igg:jsita0:v:2:y:2011:i:2:p:12-22
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jsita.2011040102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jsita0:v:2:y:2011:i:2:p:12-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.