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Factors Influencing International Students Behavioral Intention to Order Online Food Delivery Services

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  • Isaac Kofi Mensah

    (School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou, China)

Abstract

This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.

Suggested Citation

  • Isaac Kofi Mensah, 2019. "Factors Influencing International Students Behavioral Intention to Order Online Food Delivery Services," International Journal of Strategic Information Technology and Applications (IJSITA), IGI Global, vol. 10(1), pages 23-39, January.
    • Handle: RePEc:igg:jsita0:v:10:y:2019:i:1:p:23-39
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