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SMEs Development Strategy Model Based on Creative Economy With Quadruple Helix Approach

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  • Naili Farida

    (Diponegoro University, Indonesia)

  • Hari Susanta Nugraha

    (Diponegoro University, Indonesia)

  • Agus Naryoso

    (Diponegoro University, Indonesia)

  • Elia Ardyan

    (Universitas Ciputra Surabaya, Indonesia)

Abstract

The purpose of this study is to examine the effect of competitor-sensing capability and customer-sensing capability on the success of product innovation and SME performance. The sample of this study was 294 Islamic fashion business in Central Java. This study uses structural equation modeling. AMOS version 20 is used to process data. The results of this study indicate that there are different results between competitor and customer-sensing capability. Competitive sensing capability is a driving factor in creating success innovation products compared to customer sensing capabilities. This study also found that competitor and customer sensing capabilities were unable to improve marketing performance. Marketing performance can enhance if entrepreneurial orientation and product innovation success are also improved. This study contributes to practice.

Suggested Citation

  • Naili Farida & Hari Susanta Nugraha & Agus Naryoso & Elia Ardyan, 2021. "SMEs Development Strategy Model Based on Creative Economy With Quadruple Helix Approach," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 12(1), pages 33-46, January.
    • Handle: RePEc:igg:jsesd0:v:12:y:2021:i:1:p:33-46
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