Revitalization of Coastal Java Society's Traditional Art in Multimedia Form: Case Study – The Existence of Ngesti Pandowo Wayang Orang Group

This study examined the revitalization of the traditional art of Ngesti Pandowo as a product of the creative industry that responds to the demands of the era of globalization as an Indonesian cultural strategy model for reaching at an international level. Literature and field researches were conducted, and a comprehensive overview of the historical journey of Ngesti Pandowo was performed. The results revealed that Ngesti Pandowo emerged within the rural society but disappeared in the environment of the coastal society. Ngesti Pandowo, rooted in the agrarian society, became an entertainer and an integral part of the maritime society; however, they have disappeared within this society. Therefore, a strategy to promote the revitalization of Ngesti Pandowo in a multimedia form is required. The traditional revitalization of Ngesti Pandowo is not limited to inventory and identification but includes reconstruction, renovation, and refunctionalization, with dedicated production design, production packing, and marketing.