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A Comprehensive Study of the Market Determinants Impacting Sustainable Packaging

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  • Anusha Thakur

    (University of Petroleum and Energy Studies, India)

Abstract

The packaging industry has considerably been witnessing significant growth over the past few years. In today's scenario, incorporating sustainable practices in packaging businesses is becoming a standard. Whether it is due to the preferences of manufacturers, regulatory standards, consumer pressure, or retailer's choice, the eco-friendly packaging solutions are increasingly attaining a rise in demand. Shifting trends towards environmental efficiency have led to an increase in focus on fewer resources, lesser energy, as well as a smaller footprint among various packaging businesses. In order to cater to the potential pressure stemming from these trends, advanced level of agility and technological innovation is gaining traction. Hence, re-inventing and re-thinking by packaging industries poses strong and concrete opportunities for the transformational shift towards sustainability solutions thereby also eliminating the plastic packaging issues in different sectors. This paper discusses the determinants impacting sustainable packaging along with the market analysis for the same.

Suggested Citation

  • Anusha Thakur, 2021. "A Comprehensive Study of the Market Determinants Impacting Sustainable Packaging," International Journal of Sustainable Economies Management (IJSEM), IGI Global, vol. 10(3), pages 23-37, July.
    • Handle: RePEc:igg:jsem00:v:10:y:2021:i:3:p:23-37
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