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Digital Marketing in Online Education Services

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  • Surabhi Singh

    (Jaipuria School of Business, Ghaziabad, India)

Abstract

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Suggested Citation

  • Surabhi Singh, 2017. "Digital Marketing in Online Education Services," International Journal of Online Marketing (IJOM), IGI Global, vol. 7(3), pages 20-29, July.
    • Handle: RePEc:igg:jom000:v:7:y:2017:i:3:p:20-29
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJOM.2017070102
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