Author
Listed:
- Biswas Subrata Kumar
(University of Tsukuba, Tokyo, Japan)
- Mina Ryoke
(University of Tsukuba, Tokyo, Japan)
Abstract
Mobile telephone service was first introduced to Japanese market in the mid-1980s and from then on, this area of business has shown a rapid growth of the number of the subscribers. However, recently, the mobile telephone market in Japan has become saturated. Most of the adult populations have at least one mobile phone set nowadays. Moreover, there are hardly any distinct differences in the quality of voice/packet services or, in the performance of the mobile phone sets of different operators. In this situation, mobile telephone operators are taking different approaches to attract new users as well as users from their competitors. However, as the industry is well saturated, it is difficult to predict the effect of these strategies of the companies in the market. This paper will propose a model that will help the market researchers to estimate the effects of any business strategy based on user mobility. The simulation result of this research will help the strategy makers of the field of mobile telecommunication to understand the current user sentiment and to predict the reaction of the users before any new service is introduced to the market. In this research, the Conjoint Analysis Method has been used to find the user utility function and the Agent Based Simulation (ABS) method has been used to simulate the movement of the market. The result can be used in the future and it will be possible to implement this same model with few adjustments to predict the user movement in other market conditions. .
Suggested Citation
Download full text from publisher
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jkss00:v:4:y:2013:i:2:p:58-65. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.