Visual Communication Design of Dynamic Images Using Digital Media Technology

The authors investigated the application of digital media technology in the design of dynamic images for visual communication. Dynamic image art, which is characterized by the incorporation of time and motion, delivers a more immersive experience compared with static visuals. Digital media technologies, such as 3D modeling and artificial intelligence, equip designers with innovative tools that expand the creative possibilities of dynamic images. Through case studies in data visualization and advertising animation, the authors demonstrate how these technologies enhance visual impact and audience engagement. The findings underscore the advantages of dynamic image design in effectively conveying information and evoking emotional responses. However, challenges, such as technological adaptation, creative constraints, and the need for effective teamwork, persist. By addressing these challenges, designers can produce more compelling dynamic image works. This study contributes to the growing body of research on digital media in visual communication and provides practical insights for designers.