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Social Media Driven Management Education


  • Owen P. Hall Jr.

    (Graziadio School of Business and Management, Pepperdine University, Malibu, CA, USA)


Business schools are under growing pressure to engage in significant programmatic reforms in light of the business community's call for web-savvy, problem-solving graduates. Even AACSB has gotten into the reformation act by recommending the adoption of a comprehensive collaboration learning strategy. To meet these and related challenges, many schools of business are turning to social media to provide learning opportunities at a time and place that is convenient to the student. The purpose of this paper is to highlight the growing possibilities for using social media to enhance learning outcomes and to outline strategies for implementing this revolutionary process throughout the management education community of practice.

Suggested Citation

  • Owen P. Hall Jr., 2017. "Social Media Driven Management Education," International Journal of Knowledge-Based Organizations (IJKBO), IGI Global, vol. 7(2), pages 43-59, April.
  • Handle: RePEc:igg:jkbo00:v:7:y:2017:i:2:p:43-59

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