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Exploring the Relationship between Organizational Memory and Business Innovation

Author

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  • Adel Alhashem

    (Al-Balqa’ Applied University, Jordan)

  • Amin A. Shaqrah

    (Alzaytoonah University of Jordan, Jordan)

Abstract

This study investigated significant contribution to organizational memory (OM) and business innovation (BI) field as an integration strategy to developed conceptual model. Proposed model incorporated principles of OM strategies (i.e., sharing knowledge, representing knowledge, and saving knowledge) and BI outcomes (i.e., new ideas, new services, and new processes) potentially powerful competitive strategy and contributing to improve competitive advantage at Jordanian banks sector. Structural equation modeling (SEM) was used to infer fitting proposed model. This study has reached to the following: There is a positive relationship between organizational memory and business innovation, and there is a significant statistical impact of organizational memory upon business innovation. In addition, the study recommended that the researched Jordanian banks should pay more attention to the organizational memory and business innovation to gain competitive advantage.

Suggested Citation

  • Adel Alhashem & Amin A. Shaqrah, 2012. "Exploring the Relationship between Organizational Memory and Business Innovation," International Journal of Knowledge-Based Organizations (IJKBO), IGI Global, vol. 2(3), pages 32-46, July.
  • Handle: RePEc:igg:jkbo00:v:2:y:2012:i:3:p:32-46
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