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Increased Popularity Through Compliance with Usability Guidelines in E-Learning Web Sites

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  • Greg Scowen

    (ETH Zurich, Switzerland)

  • Holger Regenbrecht

    (University of Otago, New Zealand)

Abstract

This article identifies and measures correlations between compliance with usability guidelines and the popularity of a Web site. A sample of e-learning Web sites was reviewed and their usability scored using a Web-based evaluation system developed during the study. This usability score was then tested against five different ranking systems using Spearman’s Rank correlation. The results of these tests show a strong correlation between compliance with usability guidelines and Web site popularity. The five ranking systems also showed positive correlations to each-other and to the usability of the sites. The conclusion drawn from these results is that compliance with usability guidelines could be a way to achieve higher Web site popularity and visitor numbers.

Suggested Citation

  • Greg Scowen & Holger Regenbrecht, 2009. "Increased Popularity Through Compliance with Usability Guidelines in E-Learning Web Sites," International Journal of Information Technology and Web Engineering (IJITWE), IGI Global, vol. 4(3), pages 38-57, July.
    • Handle: RePEc:igg:jitwe0:v:4:y:2009:i:3:p:38-57
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