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Smart Advertising

Author

Listed:
  • Albert Asmaryan

    (Bauman Moscow State Technical University, Moscow, Russia)

  • Alexey Levanov

    (Bauman Moscow State Technical University, Moscow, Russia)

  • Irina Borovik

    (Bauman Moscow State Technical University, Moscow, Russia)

Abstract

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.

Suggested Citation

  • Albert Asmaryan & Alexey Levanov & Irina Borovik, 2016. "Smart Advertising," International Journal of Interdisciplinary Telecommunications and Networking (IJITN), IGI Global, vol. 8(4), pages 16-21, October.
    • Handle: RePEc:igg:jitn00:v:8:y:2016:i:4:p:16-21
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