Redesigning the Healthcare Model to Address Obesity Problem Using Incentives Delivered through a Combination of Processes and Mobile Technologies

Obesity and other lifestyle-related illnesses are among the top global healthcare challenges today. Obesity in young population is an alarming predictor for obesity in adulthood, but also entails different short term health complications. Knowing how to stay healthy is not enough to motivate young individuals to adopt healthy lifestyles. However, relevant progress can be achieved with use of incentives delivered through combination of processes and mobile technologies. Recognizing effectiveness of new healthcare model to prevent obesity in young population, an innovative multi-dimensional cross-disciplinary ICT framework should be developed, which uses sophisticated game mechanics to motivate behavior changes towards healthier lifestyles and supports three main functions: individual & environmental monitoring, including wearable sensors, mobile phones and multimedia diaries; feedback to users, presenting personalized healthy options for alternative lifestyles; and social connectivity, encouraging involvement in sharing experiences through social networks and social engagement. System development should be based on user-centered design, social and networking games and online education and supported by a wide stakeholder's ecosystem, including health authorities and research institutions, industries and academia from the ICT and healthcare sectors, as well as food companies and SMEs.