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Transformations and Innovations in Visual Communication Design in the New Media Era

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  • Yaojie Guo

    (Art and Physical Education Department, Huanghe University of Science and Technology, China)

Abstract

The rapid advancement of technology and the pervasive use of the Internet have dramatically transformed the landscape of visual communication design, impacting how information is disseminated and consumed. This paper explores the evolving nature of visual communication design amidst the rise of new media, highlighting its pivotal role in shaping brand images, enhancing user experiences, and fostering cross-cultural understanding. It delves into the challenges and opportunities presented by technological innovations such as AI, VR, and AR, emphasizing the need for designers to adapt their skills and methodologies. The discussion also covers the importance of cultural sensitivity, ethical considerations, and sustainability in design practices. Through an analysis of recent studies and case examples, this research aims to provide a comprehensive overview of the current trends and future directions in visual communication design, offering insights for both scholars and practitioners.

Suggested Citation

  • Yaojie Guo, 2025. "Transformations and Innovations in Visual Communication Design in the New Media Era," International Journal of Interdisciplinary Telecommunications and Networking (IJITN), IGI Global, vol. 17(1), pages 1-14, January.
    • Handle: RePEc:igg:jitn00:v:17:y:2025:i:1:p:1-14
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