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Influencing Factors of Cross-Border E-Commerce Development of Fresh Agricultural Products Under Internet Environment: Empirical Study on Supply Chain and Information System

Author

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  • Bisen Guo

    (Weifang University, China)

  • Yingxue Wang

    (Weifang University, China)

  • Yi Zhang

    (Guangzhou Institute of Engineering Technology, China)

Abstract

The cross-border electronic commerce has become an important channel for international trade, particularly in the field of agricultural products. This study investigates the key factors impacting the performance of enterprises specializing in the cross-border e-commerce of fresh agricultural products, with particular emphasis on optimizing cold chain logistics systems. Using a multivariate linear regression model, the authors quantify the influence of various dimensions including trade standards, logistics and supply chain efficiency, consumer trust, and customs clearance processes on enterprise performance. Key findings reveal that cross-border logistics efficiency and cold chain matching specifications significantly improve enterprise performance. These findings highlight the importance of enhancing infrastructure, improving professional service standards, and establishing integrated operational models throughout the supply chain. The study offers practical recommendations to support the sustainable development of fresh agricultural product cross-border e-commerce.

Suggested Citation

  • Bisen Guo & Yingxue Wang & Yi Zhang, 2026. "Influencing Factors of Cross-Border E-Commerce Development of Fresh Agricultural Products Under Internet Environment: Empirical Study on Supply Chain and Information System," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global Scientific Publishing, vol. 19(1), pages 1-19, January.
    • Handle: RePEc:igg:jisscm:v:19:y:2026:i:1:p:1-19
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