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Impact of Digital Technology on Retail Enterprise Growth: The Mediating Role of Supply Chain Efficiency

Author

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  • Jiajun Hou

    (Guangzhou City University of Technology, China)

  • Jiangping Wan

    (South China University of Technology, China)

Abstract

This study takes the retail enterprises listed on the Shanghai and Shenzhen A-shares as the research objects, selects the annual report data and financial indicators data of 54 listed retail enterprises from 2016 to 2023, and uses the double fixed effect model to conduct an in-depth analysis of the impact of digital technology application on the growth ability of retail enterprises. The results reveal that the application of digital technology has a significant positive impact on the growth ability of retail enterprises. Further mediation effect tests show that supply chain efficiency plays a partial mediating role between the application of digital technology and the growth ability of retail enterprises. In addition, the results of heterogeneity tests show that the application of digital technology has a significant positive promoting effect on the growth ability of enterprises in the eastern region, central region, and private enterprises.

Suggested Citation

  • Jiajun Hou & Jiangping Wan, 2025. "Impact of Digital Technology on Retail Enterprise Growth: The Mediating Role of Supply Chain Efficiency," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global Scientific Publishing, vol. 18(1), pages 1-27, January.
    • Handle: RePEc:igg:jisscm:v:18:y:2025:i:1:p:1-27
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