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Research on Hotel Customer Relationship Management System Based on the Classification Algorithm

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  • Zhao Weili

    (Changchun Vocational Institute of Technology, Changchun City, China)

Abstract

The hotel management relationship is a good business strategy for hotels, which can promote the development of a hotel, when a classification algorithm is applied to customer relationship management system. First, the classification algorithm is based on a support vector machine is studied, the nearest neighbor sample density is used, and the corresponding mathematical model is constructed. Second, the procedure of a classification algorithm based on fuzzy support vector machine is designed. Third, a customer acquisition plan based on a classification algorithm is analyzed. Finally, a hotel is used as the research object, and a customer acquisition analysis is carried out, and the results show that the new method has quicker training speed and higher classification correctness.

Suggested Citation

  • Zhao Weili, 2019. "Research on Hotel Customer Relationship Management System Based on the Classification Algorithm," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 12(2), pages 68-75, April.
    • Handle: RePEc:igg:jisscm:v:12:y:2019:i:2:p:68-75
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