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Study on the Influence Factors of Tobacco Market Demand and Efficiency Evaluation

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Listed:
  • Lei Li

    (Tianjin University, Tianjin, China)

  • Qin Zhang

    (Tianjin University, Tianjin, China)

  • Xueli Zhan

    (Beijing Wuzi University, Tianjin, China)

Abstract

A number of studies have shown that many factors influence the development of the tobacco companies. This article analyzes the market demand of the Chinese tobacco and efficiency evaluation about Yantai Tobacco Company in order to improve customer satisfaction, repeating purchase intention and the company's innovation ability. We collected data through Multi-stage stratified cluster sampling. Through analysis of the data, we find that different social classes have different sensitivities to tobacco price. In the structural equation model, the brand image has a significant impact on the model, based on which we make some suggestions for the enterprise. Furthermore, IAHP method is used to evaluate the importance of the innovative elements in tobacco industry development. We can easily see that technology professionals have a direct impact on the innovation ability, with a significant impact on innovation efficiency.

Suggested Citation

  • Lei Li & Qin Zhang & Xueli Zhan, 2018. "Study on the Influence Factors of Tobacco Market Demand and Efficiency Evaluation," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 11(1), pages 65-79, January.
    • Handle: RePEc:igg:jisscm:v:11:y:2018:i:1:p:65-79
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