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C2B Coordination and Optimization Strategy of Enterprise Supply Chain for Internet of Things E-Commerce Management

Author

Listed:
  • Jing Yi

    (School of Economics and Management, Guizhou Normal University, China)

  • Xiao Zeng

    (Kmitl Business School, King Mongkut's Institute of Technology Ladkrabang, Thailand)

Abstract

With the development of economy and the improvement of consumption level, consumers' demand for product style, quality and price is also increasing. The traditional e-commerce model has been unable to meet the personalized needs of users. The Customer to Business (C2B) model is an e-commerce model based on customer' needs, and enterprises can respond quickly. The main purpose of this paper is to discuss how to use the Internet of Things (IoT) technology to analyze and study the C2B supply chain of e-commerce, as well as the strategy of collaborative optimization. For C2B supply chain of e-commerce enterprises (e-CEs), this paper considered the impact of many factors on supply chain pricing, such as Degree of Effort for Personalized Customization (DEPC) r and the impact coefficient of cross price ϕ, which provided a theoretical basis for optimizing pricing decisions.

Suggested Citation

  • Jing Yi & Xiao Zeng, 2025. "C2B Coordination and Optimization Strategy of Enterprise Supply Chain for Internet of Things E-Commerce Management," International Journal of Intelligent Information Technologies (IJIIT), IGI Global Scientific Publishing, vol. 21(1), pages 1-26, January.
    • Handle: RePEc:igg:jiit00:v:21:y:2025:i:1:p:1-26
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    References listed on IDEAS

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    1. Xinman Lu & Yijing Xie & Boxin Zhang & Kai Li, 2022. "Supply–Demand Docking Joint Decision of Cross-border E-commerce under the Influence of Internet Celebrity," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 25(1), pages 54-82, January.
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