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The Role of Market-Orientation on the Financial Statements of Insurance Companies: (Case Study: Representations of Tehran Asia Insurance)

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  • Rahman Khoshku

    (Islamic Azad University of Buin Zahra, Buin-Zahra, Iran)

  • Tayyebeh Farahani

    (Islamic Azad University of Buin Zahra, Buin-Zahra, Iran)

Abstract

The present study examines the relationship between market-orientation and its indices on the financial statements (and indices) in Tehran's Asian Insurance companies. The results showed that direct and inverse relationships can be seen between customer-orientation, competitor-orientation and coordination of performance as market-orientation with market share, sales volume and profitability of a company's financial statements as indices. Therefore, it is recommended to companies to reinforce indices such as customer-orientation and coordination of performance that are positively correlated with all indices of financial statements in order to increase the financial statements.

Suggested Citation

  • Rahman Khoshku & Tayyebeh Farahani, 2018. "The Role of Market-Orientation on the Financial Statements of Insurance Companies: (Case Study: Representations of Tehran Asia Insurance)," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 9(1), pages 51-60, January.
    • Handle: RePEc:igg:jide00:v:9:y:2018:i:1:p:51-60
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