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Antecedents and Consequences of E-News Brand Trust: An Empirical Study of E-News Brand in Indonesia

Author

Listed:
  • Elia Ardyan

    (Diponegoro University, Semarang, Indonesia)

  • Vincent Didiek Wiet Aryanto

    (Diponegoro University & Dian Nuswantoro University, Semarang, Indonesia)

Abstract

The purpose of this paper is to determine the effect of the antecedents of e-news brand trust and want to determine the consequences of e-news brand trust. The model used in this study were tested into two news brands online, which is Detik.com and Kompas.com. Sample of this study composed of 418 respondents, of which 239 respondents are Kompas.com readers and readers of Detik.com comprised of 179 respondents. The analysis used in this study is the Structural Equation Model. Results of this study indicate that both Detik.com and Kompas.com have the same result for the research model used. The result of this research are e-news brand attributes have positive and significant impact on e-news brand experience, e-news brand attributes have a positive and significant impact on e-news brand loyalty, e-news brand experience has negative effect but not significant at the customer confusion, customer confusion, has a negative but not significant effect on e-news trust brand, e -news brand experience has the effect of e-news brand trust and a significant positive effect on brand loyalty e-news.

Suggested Citation

  • Elia Ardyan & Vincent Didiek Wiet Aryanto, 2015. "Antecedents and Consequences of E-News Brand Trust: An Empirical Study of E-News Brand in Indonesia," International Journal of Innovation in the Digital Economy (IJIDE), IGI Global, vol. 6(2), pages 38-51, April.
    • Handle: RePEc:igg:jide00:v:6:y:2015:i:2:p:38-51
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