Green Information Technology Audit and Digitalization in Small Medium Enterprise (SME): Factors That Influence Intentions to Use Hotel Websites

According to Chung and law (2003); Jeong et al (2003); Jeong and Lambert (2001) and Kim et al. (2003), information satisfaction is the most important requirement of online customers' purchases decision making. This need remains largely unmet despite the growing importance of e-commerce within the hospitality industry. According to Kim et al. (2005), the changing trend in the business activities is largely attributable to the fast and improved developments in information and telecommunications. As a result, Chung and Law, (2003) noted that the Internet is also helping to drive down overhead costs for the hospitality industry and cost of information for the customers, as the traditional method of communication is slowly being phased out. Similarly Kim et al (2005) argue that the Internet gives the customers more advantages by allowing them to obtain valuable information such as prices and hotel facilities without the need of getting into contact with any sales agents. In addition, the Internet provides the customers with numerous supplies allowing customers to access a pool of products and services information from which they can make choices and compare prices.