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Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones

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  • Rachel Jacob

    (University of Madras, India)

  • Devika Rani

    (University of Madras, India)

Abstract

With a gigantic growth in internet and application usage, especially with the use of smartphones, ‘privacy' concerns reverberates and dealing with privacy issues from such an arena is a new task for many researchers. This wide usage of mobile application and internet opens up Pandora's box – ‘privacy concerns'. This paper tries to understand the privacy concern hovering among pregnant women. The study found that education, mHealth literacy, mobile app usage, and employment is a robust predictor of HIPC. However, age, social-economic status, maternity benefit scheme membership, pregnancy apps usage, mobile spending, mobile basic services usage does not play a significant role in HIPC. Overall, the results suggest that as users' awareness level on privacy policies and issues increase, privacy concern decreases.

Suggested Citation

  • Rachel Jacob & Devika Rani, 2020. "Do Pregnant Women Using Smartphones Care About Their Privacy?: An Exploration of Pattern of Privacy Concern Amongst Pregnant Women Using Smartphones," International Journal of Information Communication Technologies and Human Development (IJICTHD), IGI Global, vol. 12(4), pages 19-36, October.
    • Handle: RePEc:igg:jicthd:v:12:y:2020:i:4:p:19-36
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