IDEAS home Printed from https://ideas.repec.org/a/igg/jfsa00/v3y2013i3p82-101.html
   My bibliography  Save this article

A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation

Author

Listed:
  • Shanshan Qi

    (Tourism College, Institute for Tourism Studies, Macau, China)

  • Rob Law

    (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China)

  • Dimitrios Buhalis

    (School of Services Management, Bournemouth University, Poole, UK)

Abstract

The performance of commercial websites is a critical issue that has a significant effect on consumers’ online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multi-criteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study’s findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability.

Suggested Citation

  • Shanshan Qi & Rob Law & Dimitrios Buhalis, 2013. "A Modified Fuzzy Hierarchical TOPSIS Model for Hotel Website Evaluation," International Journal of Fuzzy System Applications (IJFSA), IGI Global, vol. 3(3), pages 82-101, July.
    • Handle: RePEc:igg:jfsa00:v:3:y:2013:i:3:p:82-101
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijfsa.2013070105
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jfsa00:v:3:y:2013:i:3:p:82-101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.