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Consumers Attitude Towards Healthy Food: “Organic and Functional Foodsâ€

Author

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  • Hanin Hosni

    (Department of Business Economics and Management, Mediterranean Agronomic Institute of Chania, Chania, Greece)

  • Drakos Periklis

    (University of Crete, Crete, Greece)

  • George Baourakis

    (Mediterranean Agronomic Institute of Chania, CIHEAM-MAICh, Chania, Greece)

Abstract

Nowadays the consumer's health consciousness drives the agri-food market. Superfoods or foods with health-related claims, including organic and functional foods, are the latest trend in the food industry. Since entering the market these products are rapidly gaining a remarkable market share worldwide. In this article, the authors conducted a survey of 300 Greek consumers to better understand attitudes towards these products, through the implementation of factor and cluster analysis and linear regression. Analyzing consumers' perception of healthy food products, in particular, organic and functional foods, is the best way to determine the market orientation and to have a clear market segmentation.

Suggested Citation

  • Hanin Hosni & Drakos Periklis & George Baourakis, 2017. "Consumers Attitude Towards Healthy Food: “Organic and Functional Foodsâ€," International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), IGI Global, vol. 2(2), pages 85-99, July.
    • Handle: RePEc:igg:jfbmbm:v:2:y:2017:i:2:p:85-99
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