IDEAS home Printed from https://ideas.repec.org/a/igg/jeis00/v17y2021i3p47-65.html
   My bibliography  Save this article

The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness

Author

Listed:
  • Maral Jamalova

    (Department of Economics and Management, Azerbaijan State University of Economics (UNEC), Baku, Azerbaijan)

  • Milán Constantinovits

    (Hungarian University of Agriculture and Life Sciences, Gödöllő, Hungary)

Abstract

The authors were interested in identifying the influence of gender on smartphone adoption of Hungarian young adults. The theoretical framework of the study is based on the UTAUT2 and widened by the inclusion of a new variable: brand awareness. A survey was conducted among smartphone owners (students and alumni of Szent István University) aged between 16 and 35 using a nonprobability sampling technique. The results illustrate that from the UTAUT2 variables, only hedonic motivation and habit influenced behavioural intention, while at the same time brand awareness had direct influence only on actual smartphone use of Hungarian males. Apart from social influence, the relationships between indicators were significant in the case of females. The study increases the board of knowledge related to the formulation of behavioural intention, and it might be interesting for global smartphone manufacturers to understand factors influencing the actual smartphone usage in Hungary.

Suggested Citation

  • Maral Jamalova & Milán Constantinovits, 2021. "The Influence of Gender on Smartphone Adoption of Young Adults in Hungary: Extending the UTAUT2 With Brand Awareness," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 17(3), pages 47-65, July.
    • Handle: RePEc:igg:jeis00:v:17:y:2021:i:3:p:47-65
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEIS.2021070104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jeis00:v:17:y:2021:i:3:p:47-65. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.