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Behavioral Intentions to Adopt Technological Innovations: The Role of Trust, Innovation and Performance

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  • Vanessa Ratten

    (School of Management, La Trobe Business School, La Trobe University, Melbourne, Australia)

Abstract

Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer's intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the technology acceptance model and social cognitive theory to develop and test a number of hypotheses designed to understand the factors influencing intention to use cloud computing services. The research hypotheses in the paper propose that perceived usefulness, consumer innovation attitude, social norms, performance expectancy and trust influence behavioural intentions of consumers towards cloud computing services. The hypotheses are tested in a sample of United States and Chinese consumers to understand whether there are differences in behavioural attitudes towards technological innovations. The paper identifies research limitations, practical implications and future research suggestions.

Suggested Citation

  • Vanessa Ratten, 2014. "Behavioral Intentions to Adopt Technological Innovations: The Role of Trust, Innovation and Performance," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 10(3), pages 1-12, July.
    • Handle: RePEc:igg:jeis00:v:10:y:2014:i:3:p:1-12
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    Cited by:

    1. Veland Ramadani & Hyrije Abazi-Alili & Léo-Paul Dana & Gadaf Rexhepi & Sadudin Ibraimi, 2017. "The impact of knowledge spillovers and innovation on firm-performance: findings from the Balkans countries," International Entrepreneurship and Management Journal, Springer, vol. 13(1), pages 299-325, March.
    2. Vanessa Ratten, 2016. "Service Innovations in Cloud Computing: A Study of Top Management Leadership, Absorptive Capacity, Government Support, and Learning Orientation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 7(4), pages 935-946, December.
    3. Jozé Braz de Araújo & Silvia Novaes Zilber, 2016. "What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model," Brazilian Business Review, Fucape Business School, vol. 13(6), pages 260-290, November.
    4. Ahmad Almagrashi & Abdulwahab Mujalli & Tehmina Khan & Osama Attia, 2023. "Factors determining internal auditors’ behavioral intention to use computer-assisted auditing techniques: an extension of the UTAUT model and an empirical study," Future Business Journal, Springer, vol. 9(1), pages 1-19, December.
    5. Chiranjivi Neupane & Santoso Wibowo & Srimannarayana Grandhi & Hepu Deng, 2021. "A Trust-Based Model for the Adoption of Smart City Technologies in Australian Regional Cities," Sustainability, MDPI, vol. 13(16), pages 1-18, August.

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