The Role of Creativity (and Creative behaviour) in Identifying Entrepreneurs

As the importance of creativity and in turn innovation for individuals, organizations, nations and the global community as a whole becomes recognized, so too does the value of identifying those individuals with the potential to become entrepreneurs. The nature of creative knowledge is such that it draws typically upon both codified and tacit forms of knowledge, to which end an instrument is presented based on workplace scenarios combined with a number of psychometric tests. With opportunities for innovation afforded by the internet, the identification and development of a new breed of individuals known as e-entrepreneurs seems particularly worthwhile. Thus in this study we have focused on scenarios within the field of information and communication technology. Results indicate innovators may present multiple personality styles which offer strengths to entrepreneurial activities. Finally through identification of creative personnel our approach offers a way for organizations to cultivate promising entrepreneurs.