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Artificial Intelligence in E-Entrepreneurship Training: Enhancing Digital Skills and Innovation Diffusion in Indonesia

Author

Listed:
  • Amri Dunan

    (The National Research and Innovation Agency, Indonesia)

  • Bambang Mudjiyanto

    (The National Research and Innovation Agency, Indonesia)

  • Ahmad Budi Setiawan

    (The National Research and Innovation Agency, Indonesia)

  • Syarifuddin Syarifuddin

    (The National Research and Innovation Agency, Indonesia)

  • Rukman Pala

    (The National Research and Innovation Agency, Indonesia)

  • Muhammad Rustam

    (The National Research and Innovation Agency, Indonesia)

  • Dida Dirgahayu

    (The National Research and Innovation Agency, Indonesia)

  • Buyamin Buyamin

    (The National Research and Innovation Agency, Indonesia)

  • Mu'man Nuryana

    (The National Research and Innovation Agency, Indonesia)

  • Hartiningsih Hartiningsih

    (The Regional Research and Innovation Agency, Indonesia)

Abstract

This study explored the integration of artificial intelligence (AI) in e-entrepreneurship education, focusing on its impact on personalized learning, skill development, and student engagement. Using the diffusion of innovations framework, it examined factors influencing AI adoption, including infrastructure, educator preparedness, and ethical concerns. Through semi-structured interviews with Gen Z learners and focus groups with educators and AI technologists, the research identified key challenges—AI complexity, resistance to change, and data privacy. The study demonstrated that AI tools, such as personalized learning systems and business simulations, enhance entrepreneurial training by providing adaptive learning and real-time feedback. It concluded with policy recommendations to ensure inclusive access, especially for underserved entrepreneurs and contributes to understanding AI's transformative potential in bridging Indonesia's digital skills gap.

Suggested Citation

  • Amri Dunan & Bambang Mudjiyanto & Ahmad Budi Setiawan & Syarifuddin Syarifuddin & Rukman Pala & Muhammad Rustam & Dida Dirgahayu & Buyamin Buyamin & Mu'man Nuryana & Hartiningsih Hartiningsih, 2025. "Artificial Intelligence in E-Entrepreneurship Training: Enhancing Digital Skills and Innovation Diffusion in Indonesia," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global Scientific Publishing, vol. 15(1), pages 1-22, January.
    • Handle: RePEc:igg:jeei00:v:15:y:2025:i:1:p:1-22
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