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Barriers to Electronic Commerce Adoption Among Small Businesses in Iran

Author

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  • Morteza Ghobakhloo

    (Universiti Putra Malaysia, Malaysia)

  • Tang S.H.

    (Universiti Putra Malaysia, Malaysia)

Abstract

This research examines potential barriers within the Technology-Organization-Environment (TOE) framework that affect the decision to adopt Electronic Commerce (EC) and extent of EC adoption within Small Businesses (SBs) in the context of developing countries. This research also signifies the discriminators of adoption and non-adoption of different EC applications. Through a questionnaire-based survey of 268 owners or managers of Iranian manufacturing SBs, initial and post EC adoption by these businesses were found to be hindered by some of barriers existing within technological, organizational, and environmental context including cost of EC, lack of EC compatibility, perceived risk of EC, lack of EC awareness, lack of knowledge, family intervention, lack of external support, lack of government support, and lack of business partners’ EC readiness. Similarly, this study provides discussions on determinants of adoption and non-adoption of different EC applications. Theoretical contribution and managerial implications of this research are discussed which is believed to offer valuable insights to managers, EC experts, and policy makers regarding institutionalization of EC within SBs of developing countries.

Suggested Citation

  • Morteza Ghobakhloo & Tang S.H., 2011. "Barriers to Electronic Commerce Adoption Among Small Businesses in Iran," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 9(4), pages 48-89, October.
    • Handle: RePEc:igg:jeco00:v:9:y:2011:i:4:p:48-89
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    Cited by:

    1. Sanjay Lama & Sojen Pradhan & Anup Shrestha, 2020. "Exploration and implication of factors affecting e-tourism adoption in developing countries: a case of Nepal," Information Technology & Tourism, Springer, vol. 22(1), pages 5-32, March.
    2. Morteza Ghobakhloo & Sai Hong Tang, 2015. "Information system success among manufacturing SMEs: case of developing countries," Information Technology for Development, Taylor & Francis Journals, vol. 21(4), pages 573-600, October.
    3. Mohamed Kossaï & Maria Luiza Lapa Souza & Younes Ben Zaied & Pascal Nguyen, 2020. "Determinants of the Adoption of Information and Communication Technologies (ICTs): the Case of Tunisian Electrical and Electronics Sector," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(3), pages 845-864, September.

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